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Time Management The Brian Tracy Success Library

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No B.S. Time Management for Entrepreneurs by Dan Kennedy
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Content management system has several sub-categories and Social content management is one of them. The others are Enterprise content management system (ECM) and Web Content Management System (WCM). Social content management revolves around identifying- which content matters to whom and why. The entire effort is directed towards making content meaningful and valuable by relating it to the producer and consumer. It helps in exchange of information between right people at the right time.

Content is developed for various purposes and one important aim is marketing. Online space has become the new platform for marketing one’s products and services. It has brought a new approach to marketing by facilitating continuous interaction between the buyer and the producer. Content is developed to market on social sites. Social online marketing has therefore added a new dimension to the advertising world. The other unique feature about social marketing is that it allows subject-matter experts to contribute content, making it rich and authentic.

Social content management plays an important role in making content relevant and rich by allowing collaborative development. The interactive feature of social sites allows readers and consumers to contribute to the page. These feedback and sharing of knowledge regarding a particular issue makes the webpage quite informative and serves the needs of the wider audience better. For instance, any travelogue by a travel agency becomes more relevant when customers and readers share their views and experiences. Guest blogs and comments make any web page much more meaningful. This in turn increases traffic to the website making the whole process profitable.

Such activities are more rampant on social networks. Social networks help in tapping the right audience for promoting any product or service. People of similar interests flock to these sites and share views on various topics. Hence this is the ideal place to capture the attention of the readers by catching them off guard. Through proper social content management, quality traffic can be diverted to a particular website. Since a greater detail about a customer is available on social sites, marketing becomes much easier. Convincing the customer and building trust becomes an effortless task with proper content management. One thing has to be kept in mind that any consumer who is looking for any information on the internet is quite focused. Any good content should not only satisfy his present need but take him beyond without diverting him from his primary focus.

Sarah Dessen has attained a new height through regular social content management. The business not only became profitable but found a new face on internet.

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