I recommend that you narrow your focus with regards to your social media marketing campaign. You simply can not market on all the platforms available. Pick 5 platforms and focus your efforts on them. Be an expert in all 5.

For example, Facebook, LinkedIn, Twitter, YouTube and article marketing, (i.e. Ezines). These work extremely well. Once you build your following, you can build your business and create your marketing base in these 5 places.

Be sure to create some form of new content every day! Content is king! Do a video or an article or a blog post. If you can’t come up with an idea out of your own experience or knowledge, take something that you have learnt and make it your own.

Go into Ezines, find articles on how to market using videos and create your own material. You must always be in creation mode. Spend 30 minutes a day and time yourself if you have to. Decide on a definite time in which you will create content and be disciplined enough to adhere to your plan.

In your Ezine profile page, be sure to list your URL for your blog and your links to Twitter and FaceBook. This will connect all of your sites.

Recycle your efforts. Track what is working for you and focus your energy in that area.

Never push your product or opportunity. People follow leaders not companies! Rather, you must always give good, consistent information, answer questions that you know people have (from your own experience where possible), offer resources and you will find that people will become interested in you and will inquire about your online business.

The people who develop the relationship with key communicators do well. Take the time to build and plaster yourself as a communicator.

Find and isolate people that have audiences and who are active in communicating. Contact them and communicate with them, write on their Facebook wall. This makes them feel good. Then you will stick out in their minds. People love positive comments about themselves. Be encouraging.

This process takes patience and consistent daily activity. Stick with it and it will allow you to reap the rewards of your persistent efforts!

The salient point here is that there are 3 essential steps to marketing in social media. Build a list, build a relationship with that list and then and only then, market to that list!

Once you have that strong relationship with your prospects, you will have loyal followers who will buy from you over and over again.

Melanie Phillibert
Internet Consultant and Trainer and Entrepreneur
Marketing Consultant

Related Time Management Articles

If you think there are just not enough hours in the day to do everything you need to do, if it often seems as if you are chasing your tail, if you are underperforming, or stressed out, and don’t know what to do about it, this could be just what you need.

To this day I am always shocked when I discover most of the clients I coach on time management have no organisational systems in place whatsoever. My clients are usually super busy entrepreneurs, self starters, business people trying to juggle career and home life… but they have no plan! And when you have no plan, anything can happen.

In business and in life, you can’t leave things to chance. The Eisenhower Matrix is a time management tool I didn’t make up, but it is in my opinion one of the most effective and useful tools ever. Steven Covey, Owen Fitzpatrick and many other highly acclaimed personal development authors have featured it in their books. Books you may have read. But have you been using it? If you are reading this post, my guess is no.

Well, let me break it down for you!

Consider for a moment all the things you do on a daily basis. Work tasks, home chores, meals, workouts, family time, “me” time, time with friends, time surfing the net…

They all fall within one of the following categories:



(crisis management tasks-have a date/time limit)

i.e.: doctor appointment – Monday @ 10am

work meeting – Tuesday @ 2pm

report delivery – Friday @ 1pm

client appointments –


(reflect your values-things that are important to you just because)

i.e.: work out

take little Jenny to play in the park

walk by the sea with mum


(things that should be done, but not immediately)

i.e.: clean the house


tidy work desk


(time wasters-certain phone calls, certain conversations,tv,internet…)

i.e.: facebook



A lot of people write lists but they don’t know how to use them to their advantage, so the things on them may or may not get done. Instead, make a list of all the things you have to get done today.

Now, sieve them through the matrix. The first time you do it, it may be a little tricky to identify the right spot, but as you do this more and more, you’ll find it easier and easier. If you want certain things done urgently, you can assign a date/time limit to them, so they become Urgent&Important. For example, if your work desk is really untidy, to the point that you waste hours every day just looking for things, then it makes sense to prioritise tidying it up so that everything else will become easier. You have to organise things in a way that you’ll be able to manage them better from now on. You don’t wait till you absolutely stink to take a shower, do you? You take a shower every day. It’s called “upkeep”.

Once you’ve sieved your tasks through the matrix consider this:














Now, all you have to do is transfer your prioritised tasks for today onto a schedule that suits the way you represent time, your personality, your lifestyle… a schedule that works for you! I see too many people with A5 or A4 diaries or notebooks they rarely or never use; people who tell me they use their phones, outlook, or just their heads to keep track. Ha! I say. We process over 60,000 thoughts a day; random thoughts on all sorts of things. And you are telling me you rely on your brain to remember all the things you need to remember? Even Einstein wrote things down!

Myself and most of my clients work really well with a simple excel sheet like this where you can track your week (see Monday Example):










Blog post


Workout and lunch








Review tomorrow’s schedule/walk in the park


However, you can experiment with different types of schedules until you find one that suits you best. So what you do is you take your Urgent&Important things first, and slot them onto your schedule (use a colour pen that denotes urgency). Then, take the Non-urgent&Important things, and transfer them onto your schedule with a different colour pen. Then, transfer the Urgent&Non-important things (things that have to get done, but not necessarily today or now, or by you).

If you think that a task is going to take you an hour, when transferring it onto your schedule assign it an hour and twenty minutes or so. Always add 10-20minutes “buffer” time. Why? Because stuff happens; traffic, a phone call, a knock on the door…

By the time you’ve filled out your weekly schedule, what you are going to realise is that you have more time in your hands than you thought you had! Then, and only then, you can consider time wasters…

Make sure most of your time is spent on the top two quadrants of the matrix: I guarantee you’ll start to feel happier about your life and more in control of things

I suggest you display your schedule somewhere you can see it and refer to it all the time, and possibly make a few copies to bring with you when you leave the house/office. As you get through your day/week, I recommend you tick off things as you get them done and notice the sense of accomplishment and satisfaction it brings.

Setting up a few minutes every Saturday or Sunday to devise your plan for the week will free up tons of time and mental space that you can use to be more efficient and effective in your business and your life. As well as doing this, I suggest you keep a monthly calendar (a wall calendar with boxes you can write on is great) where you can also keep an overview of the four weeks ahead, so as well as keeping track of the small picture, you are also aware of the bigger picture. And if you really want to make some big things happen this year, then a yearly wall planner can make a huge difference too!


Happy planning!

Anna Aparicio is regarded as Ireland’s top female NLP/Hypnosis Life Coach. A Self-esteem and Confidence Expert, she has helped hundreds of women all around the world feel empowered, super confident, and lead happier more succesful lives. With a unique blend of Neuro-linguistic Programming, cutting edge personal development tools, and a contagious sense of humour and zest for life, Anna is renowned for getting results fast. Now you can get her free report WHY YOU’LL NEVER GET WHAT YOU WANT UNLESS YOU DO THIS at

Related Time Management Articles

Many of us have sat through time management seminars, read books, seen videos and visited web sites in order to learn how to do things better and faster. We have bought more efficient planning tools such as day planners, electronic organizers or web calendars, to better manage and control our time. And what happens? We still need more time. We are still in a hurry, having no time for ourselves. Friends and family still want more of our time, but there is nothing more to give. And we still feel guilty and in desperate need of stress relief! Is there a solution somewhere out there??

Good news!!

It’s time to stop running on the proverbial “tread mill” on your way to nowhere. Let’s regroup. The three aspects of time management that I emphasize are:

(1) set your priorities, 
(2) plan accordingly, and 
(3) avoid time wasters.

With good time management strategies you are in control of your use of time, your establishment of priorities and, your stress and energy levels. If women incorporate these effective time management strategies, they can maintain a balance between work, personal, and family lives. Well designed time management strategies give even busy over-committed women enough flexibility to respond to surprises and/or new opportunities.

Setting Priorities and Setting Goals are Essential Ingredients in Effective Time Management.

With so many people wanting part of us, women often have trouble determining what need to attend to first. Stop and consider what really matters. If you are not careful, everything appears to have a sense of urgency and you will spend time putting out “fires” without much to show for at the end of the day. Many people have a daily to-do list which they use to prioritize what work is most important. Know what is important and write down the key goals you are working towards. These goals can apply to all parts of your life. Setting goals gives direction to what you are striving to accomplish and allows you to delineate what is important. Goals can be long range and can be short range. A long range goal may be a 4-year plan designed to help you complete your bachelor’s degree. Within that long range goal you have many short range goals such as purchasing a safer and newer car so you can drive to the college campus, or re-arranging your child care schedule so that you can take a night class. Even completing a course and each of the class assignments would be examples of short range goals. Setting goals is an essential ingredient for effective time management because it gives you a sense of direction as to where you are going, and scheduling your time based on that direction helps you prioritize the use of the time.

Solid Planning is a Great Stress Reliever.

Did you know that for every minute you spend planning, you can save 4-10 times that amount in execution. Finding an extra 30 minutes per day is equivalent to finding 22 eight-hour days per year. That is one extra work month per year!

The best focus for planning is on a weekly basis. The most important aspect is to plan every week. Once a week, write your goals for the upcoming week. Whenever the time required accomplishing goals is more than the time available then the plan can be revised. When planning, start by asking this checklist of questions:

**What has to be done? 
**When should it be done? 
**What priority should it have? 
**How much time will it require?

Plan ahead because it often takes longer than you think to get a task completed. Think back a day or two. How long did it take you to visit the grocery store, purchase your son or daughter a new pair of soccer shoes, order an airline ticket online, or make a doctor’s appointment? One way for stress relief is to be realistic about how much time things take to get done. Some times you feel as though you are in a race against the clock, but in reality, you are much better off, accomplishing things correctly so you don’t have to redo or revisit tasks.

If you find that you have a lot of stressful situations piling up in a given time period, think of ways to spread out the events. It may be beneficial to you if you can postpone some stressful events to another day as long as you don’t fall into the procrastination trap. Each life stressor is additive, and the more stressors in your life, the higher is the level of stress. Planning ways to spread out the stressors in given days and weeks is a good time management strategy and stress reliever. Planning allows you to schedule quality thinking-time to focus on the important but not urgent things in your life. Examples might be planning a family gathering, preparing a business presentation, helping your child with his/her college search, or spending relaxation time by yourself. Daily planning allows you to decide which portions of your weekly plan can be achieved each day, taking care to focus on the weekly objectives. Each day determine the specific activities to undertake. Group related tasks in the same portion of the day so that you can attend to them together. And,don’t forget to schedule thinking time each day. Many have found that spending the last half hour of their work day reviewing the day’s schedule and adjusting the next day’s schedule is both efficient and effective as a time management strategy.

Time Wasters–Be Aware of Time Gobblers

Interruptions–getting side tracked 

Proactive Time Management is the ability to control one’s environment, rather than let it control you.

1. Plan and set goals 
2. Communicate your goals and plans 
3. Schedule your priorities 
4. Track and measure your results.

Crisis Mode Time Management

Urgent-do it now! Immediate attention must be given to this event, person or thing.

1. Handle it first. 
2. Manage your time second. 
3. Communicate what you are doing third. 
4. Plan and set goals as time becomes available.

Effective Time Managers Know How To:

1. Handle interruptions quickly 
2. Take advantage of personal peak working times (when do you work best?) 
3. Delegate effectively whenever possible 
4. Make time plans based on defined objectives and goals 
5. Focus on their highest priorities

Remember that well designed time management strategies are a strong aid for stress relief. Setting priorities, developing solid planning habits and eliminating time wasting activities improve your time management and lower stress levels.

Dr. Ann Gatty is an educator, author, organizational strategist and personal consultant. She has taught in classrooms, museums, boardrooms and employee seminars. She has mentored, coached and written curriculum in organizational leadership, museum studies, and teacher development. From her work and personal experiences, she finds a continuous need among women, of all walks of life, to find answers to questions about their life balance, goals, and health. Dr. Gatty hosts a website, Visit to find answers to your concerns about handling the stresses of motherhood, professional work, teenlife, midlife and time management. Submit questions you may have at


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